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Rules for Today:

  • No sleeping, unless you ready need to.
  • You can use the phrase “Ya Jagoff” if you want, as long as you do it with a smile
  • If I say “That reminds me of a story” don’t roll your eyes like you do at your grand parents
  • If you have any chocolate on you, hand it over!

My Background:

    • Local stand-up comedian going to open mics
    • Did some characters for a morning radio show waaay back when
    • As a Paramedic, got involved with a guy as the “Dysrhythmics” which paid tribute and poked fun at the field of emergency medicine
    • First blog post for YaJagoff.com, December, 2010
        • Started posting, Mondays, Wednesdays and Fridays
        • Eventually Monday – Friday

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    • Now Monday-Friday but a video episode, Yakkin’ With YaJagoff, on Wednesdays

  • Added as writer to National Humor Website: HumorOutcasts.com
  • Last year, wrote a book, “Above the Frey Fries” 

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Pittsburgh Earth Day Project

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About Humor:

  • Many people watch the big football game each year just as much for the commercials as the game.
  • Which ads do people, typically, remember most?
  • Must understand how to write comedy that specifically supports your brand and makes it memorable and, in today’s world of social media, SHARE-able.
    • Web Videos that you can post on social media channels for sharing
    • Info graphics that you can post on social media channels for sharing
    • Radio Commercials
    • TV Commercials
    • Company presentations
    • Memorable 3-D Mailings
    • Jokes you can tell your friends (not really)
    • Ads with humor tend to be more impactful and the funnier an ad is, is the more memorable it is likely to be.

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The question is, can just ANYONE be “Funny?”

  • There’s a big difference between being funny at parties and writing humor.
  • Especially with the various social channels, meme’s, podcasts, tweets within 140 characters, videos, etc.
  • Typically tv shows, radio shows, etc. have a team of writers

Defining what is funny for your brand?

  • Who is the humor pointed to?
  • Your Persona? (Sandusky Post – My Blog’s Sentinel Moment)
  • What is the action that you want them to take based on the humor?
  • Politically correctness?
  • Can it right a wrong?

Who gets to decide what is funny for the brand?

  • Marketing?
  • Legal?
  • Customers?

One Key factor that Social Channels have brought to humor is responsiveness.  Taking advantage of a topical situation to have tasteful fun.

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Knowing Your Social Channels’ Syntax

  • Hashtags or no hashtags
  • Key words
  • Key phrases
  • Device being used to submit
  • Device being used to consume

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So let’s go back to the question is, can just ANYONE be “Funny?”

  • There’s a big difference between being funny at parties and writing humor.
  • Especially with the various social channels, meme’s, podcasts, tweets within 140 characters, videos, etc.
  • Typically tv shows, radio shows, etc. have a team of writers

Tips that I think might be important:

  • What is the pain that your customer/person consuming your humor is feeling right now? What is the opportunity to strike a nerve?
  • Work with a team (if you can)
  • Write, re-write, re-write, re-write, re-write
  • Pick good partners who understand your world and humor AND the medium (i.e. 321Blink Video folks who produce my videos)
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  • Consider how the humor will be consumed and how it will be shared
    • Facebook video vs. Twitter video vs. Instagram video and Vine (provide example)
  • Sizing of graphics, length of copy, white space on copy, length of video
  • Be prepared for any feedback/backlash/Jagoffs
  • Photo Credit: Salena Zito, Tribune Review

Additional Humor Examples (in case my presentations ends up boring you)

Hawaii Social Media Summit video

Jason Fall/Elasticity Video

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Hotel Room Jagoffs

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DYI Project Jagoffs

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Captain Krug, Gateway Clipper Dances and Sings

 

 

If you ever want to submit a Jagoff story, photo or guest blog, go here